PRODUCT IDENTITY / 001LIVE
FIELD STUDY
Oat + Cacao
Scan for
Ingredients
Origin
Recipes
Recycling
id.fieldstudy.co/01/00860001234567
GS1 Digital Link for growing CPG brands
Turn packaging into a channel you own.
Create a GS1 Digital Link, publish a branded product page, and see what shoppers do after the scan. Start with one product—no IT project and no website rebuild.
01 / GS1 Digital Link-ready02 / Your domain or ours03 / Scan-to-click analytics
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Scan received · Brooklyn, NY
IDENTIFY✦PUBLISH✦ENGAGE✦CONVERT✦MEASURE✦IDENTIFY✦PUBLISH✦
01 / THE OPPORTUNITY
Your packaging already earns attention. Now it can earn the next action.
Most packages stop working after the sale. A GS1 Digital Link turns the label into an owned, measurable path to product details, repeat purchases, registrations, and campaigns.
Show ingredients, instructions, proof, and sourcing
Drive shoppers to buy again, bundle, or subscribe
See which products get scanned and what people click
Change content and campaigns without reprinting
02 / HOW IT WORKS
From GTIN to live product page in minutes.
Bring the identifier you already use. LabelRoot creates the link, hosts the experience, and measures the actions that follow.
01 / 00860001234567PUBLISH
Your domain or ours
product · market · campaignSCAN
Brand product page
learn · buy again · joinSHOPPER SIGNAL347product scans this week
Product details 44%Where to buy 31%Recipes 25%
03 / YOUR DOMAIN
Put the product link on your domain. Keep the website you have.
Launch instantly on LabelRoot, then connect a subdomain such as id.yourbrand.com before the final artwork goes to print. Your store, website, and email do not move.
DNS VERIFIED
# Add one record at Cloudflare
TYPECNAME
NAMEid
TARGETdomains.labelroot.com
✓
PRODUCTION URIhttps://id.yourbrand.com/01/00860001234567
04 / PRINT ONCE, STAY FLEXIBLE
Change the destination.
Not the packaging.
Update product information, promotions, and purchase links after the package ships. If you cancel, the last approved destination keeps resolving and brand-domain customers can take their routes with them.
- Update pages without a packaging reprint
- Export product and routing records
- No ads or expiration pages after cancellation
05 / SIMPLE PRICING
Start with one product.
Upgrade when the channel proves itself.
Every plan includes unlimited scans and our printed-code continuity promise.
Free
$0forever
Launch and learn on one real product.
- 1 live product
- LabelRoot-hosted page
- Basic scan analytics
- Code stays live
Launch
$19/ month
Move from a test to a real print run.
- 100 products
- 1 branded domain
- Scan-to-click analytics
- Print preflight checklist
Growth
$59/ month
Run connected packaging across the catalog.
- 1,000 products
- 3 branded domains
- Market + campaign routing
- Team access + exports
Need PIM integration, serialization, recalls, or more than 10,000 products? Enterprise programs start at $500/month.
FREE PRODUCT SETUP / PILOT
Put one real product online before your next print run.
01Bring a GTIN and the product information shoppers need.
02Publish a branded page with your next best action.
03Test the scan before the packaging file is released.
06 / QUESTIONS
Questions before
you print.
01What is a GS1 Digital Link?
It is a web address built around a GS1 identifier such as your GTIN. Put that address in a QR code and the same product identity can connect shoppers, retailers, and apps to the information meant for them.
02Will it work at retail checkout?
QR Codes powered by GS1 can carry the GTIN used at checkout, but retailer readiness varies. Most brands will keep the existing UPC alongside the 2D code during the transition. LabelRoot helps you build and test the digital experience without pretending every checkout lane has already changed.
03Do I need to move my website?
No. You add one subdomain such as id.yourbrand.com. LabelRoot handles that subdomain while your existing website, store, and email keep working exactly as they do now.
04What happens if we cancel?
A production code keeps routing to its last approved safe destination. Editing and analytics can stop, but we do not hold printed packaging hostage. Brand-domain customers can also export routes and repoint their DNS.